How To Use Stock Chase Effectively

Stock ChaseStock Chase ( is a great tool for DIY investors. None of us have access to professional money managers but they regularly show up on the Business News Network (BNN) and share some of their thoughts on many stocks. BNN is Canada’s Business News Network with many programs where experts are invited to discuss companies either on their own or from requests by callers.

As a DIY investor, it’s imperative you continue reading and learn how to use the wealth of investing information for your stock selection process.

What is Stock Chase?

First of all, you may think the website look is outdated but don’t let that fool you! There is a wealth of information captured on this site from the investment experts that pass through BNN. Many years of comments are captured and easily accessible.

If you are simply researching a stock, you can use the tools available on the site. You can query a company and get a full list of comments on that company for many years. It will go back many years and will show what every experts had to say about it and their recommendation:

  • Top Pick
  • Past Top Pick
  • Buy
  • Hold
  • Sell
  • Don’t Buy
  • Comment

If you end up trusting a particular expert, you can search that expert for their comments and see their top picks. Obviously, you need to use Stock Chase and the comments as information in your research. What I like about some of the comments is that they may share some information that isn’t obvious through numbers. My stock analysis speak about the company in terms of numbers but a company is more than numbers and understanding the reason behind the numbers can often lead to buying a stock on the cheap or out of favour.

Your stock selection process could benefit from a last check on what analysts have to say that numbers don’t tell. Having a list of stock you monitor can really help.

Below is an example for Toronto Dominion (TSE-TD) when you look at Stock Chase on the web site.

Stock Chase Details

Stock Chase Email Notification

This is the best part of the framework. Register your email and enter the stocks you follow to get updates on them. Below is an example of the Comments From Experts for that day. You can also get an email for the Top Picks.

The emails are delivered daily so you don’t have to go to the website until it’s time to make your final decision if you need more information.

Stock Chase Email

Stock Chase – Top 10 Portfolio

With over 20,000 registered users, the Top 10 Portfolio highlights what stocks investors have in common. It’s interesting to see that Canadians have similar portfolios even after 5 years since I first reported the list. Could you map investor sentiment based on the top 10? Or are those consistent holdings for DYI investors? I know those are consistent holdings for mutual fund companies. Monthly income mutual funds will hold many of them as well to generate a steady monthly cash flow through dividends and covered calls.

Top 10 Stocks in 2016:

  1. BNS – Bank of Nova Scotia (Trend)
  2. BCE – Bell Canada (Trend)
  3. CPG – Crescent Point Energy (Trend)
  4. TD – Toronto-Dominion (Trend)
  5. RY – Royal Bank of Canada (Trend)
  6. SU – Suncor energy Inc. (Trend)
  7. IPL – Inter Pipeline (Trend)
  8. MFC – Manulife (Trend)
  9. TRP – TransCanada Corp. (Trend)
  10. BMO – Bank of Montreal (Trend)

Dividend Snapshot
Top 10 Stocks in 2011:

  1. BNS – Bank of Nova Scotia (Trend)
  2. BCE – Bell Canada (Trend)
  3. CPG – Crescent Point Energy (Trend)
  4. SU – Suncor energy Inc. (Trend)
  5. MFC – Manulife (Trend)
  6. TRP – TransCanada Corp. (Trend)
  7. RY – Royal Bank of Canada (Trend)
  8. AGU – Agrium (Trend)
  9. BMO – Bank of Montreal (Trend)
  10. TD – Toronto-Dominion (Trend)

Effective Use of Stock Chase

Everyday I scan the list of comments that pertain to my stocks and the comments for the day. If there is a company I don’t know but look interesting, I look further into it and I add it to my list of stocks.

With the emails, you get to receive what consists of hours of commentaries filtered down to the pertinent comments right to your doorstep.

Readers: Have you used Stock Chase? Any comments?

26 Responses to "How To Use Stock Chase Effectively"

  1. I totally use that site. I like the daily emails. I’ve been using it for over a year now. You find out some experts that you can listen to and others that aren’t so useful.

  2. A useful site that I use as well. However, make sure that what you read does not justify your buy/sell decisions. After all, you still don’t know what what he doesn’t know and more importantly what he didn’t say!

    1. The Passive Income Earner · Edit

      I listen to a number of calls and in most cases, they disclose what they own or not. However, they tend to manage billions in assets with many holdings. After a while, you tend to trust some more than others.

  3. What would you recommend as a passive investment?

    Obviously not everybody has relevant knowledge and time to watch closely the market.

    I think that buying individual stock and watching them is time consuming for most of the folks and very very risky. Two facts, as food for thought:
    – Only 202 of the 500 biggest companies in the United States in 1980 were still in existence 20 years later.
    – On December 29, 1989, Tokyo’s Nikkei stock average reached its all-time peak of 38,915.87. Twenty years later, the Nikkei has never again reached that level — and, in 2009, reached a new low of 7,054.98.

    What do you think?

    1. The Passive Income Earner · Edit

      They key point in your comment is the time factor. If you really don’t have time, I would seriously consider having a financial advisor working with you.

      There are dividend ETFs, and even mutual funds (be careful of fees), that will minimize your need to watch the market while still earning some dividends. As you mentioned, only some companies have long standing and it may be worth starting with Dividend Aristocrats. In my Dividend Income, you’ll notice that the companies I hold are mostly servicing our needs as society. You don’t need to trade in and out of them.

      Understanding your goals and targets is also very important. You may notice that I take profits sometimes and that’s because I pay attention to the markets but you don’t have to. You can let it ride and let the dividend machine do its work.

  4. I read this website on constant basis… just was wondering how you decide which expert better than other one? I tried to calculate who from experts has most “hits” – but it’s very time consuming…
    Any expert names you like?

    1. The Passive Income Earner · Edit

      I have not settled on an expert really. What I use it mostly is to get a sentiment on the stock I own and track and then I look deeper into them. I do take the time to listen to the Top Picks comments online on their website.

      For example, with respect to CPG, the sentiment is that it is a good company, well managed but also trading at a premium. From there, you can do your own research.

      I would say that form the stock chase comments alone, you probably won’t settle on any analysts. You’d have to listen to what they have to say to understand them.

  5. Thanks for this very nice article, and also thanks for the positive comments following. I’m the author of the “awful” website and in my defense, it was written with practicality in mind, not beauty. I’ve seen some very beautiful sites, that are very slow or have very little information in them. My design at least is fast and I think practical…

    That being said, I agree that it isn’t pretty, and I have been working on an updated version. (keep watching that space!)

    My father started this site, with notepad, then excell, then access, then I moved him onto the web so all you people could also use his notes. When we started, on the web, it was almost a whim. We expected to make no money or do much of anything. I can speak for him when I say that it has been an amazing journey and a lot of fun along the way.

    1. The Passive Income Earner · Edit

      Thanks for stopping by Chris!

      Functionality and practicality is definitely a good focus and that’s why I did not want my readers to focus on the look. There is a wealth of information and I thank you for sharing all of the hard work openly with all of us Canadian investors.

  6. This site is the bomb. Invaluable imho. I don’t subscribe or follow any particular person on there. I simply use the site as a reality check. If I am thinking of buying or selling something I go on there and see what the pro’s are saying. I am looking for consensus opinion rather than what any one person says. Also only looking for recent comments.

  7. I can echo Fred’s recent comments. I love BNN but dont have time to watch much so I keep up by monitoring the stockchase “recent” page. Also, it was nice to hear from Chris, the stockchase guy.

  8. First I want to thank you for keeping us up to date! I am a very new investor in Stocks and ETF – but did extensive research. I enjoy both what You and the Ninja share with us.

    BNN is great but I do not have copious amount of time for TV/emails. I will comment again after I have used Stock Chase – in the short term I am looking to see if my research “lacked” or maybe there will be confirming opinions from those in the “know” that I chose right. for the few stocks, <$50k, that I carry – they are not doing well at all – but did receive my first Dividend YAY! It is a waiting game.

    Thanks Again!

  9. DE: Thanks for the post. Now that I’m not buying any more, I find the comments on the stocks I own extremely interesting. What a variety of Buy/Hold/Sell/Don’t Buy comments. Their reasoning is usually based on Short Term thinking and on a Trading mentality.

    But as you mentioned, do your own research.

    1. @cannew

      I agree that timing is mentioned regularly which can be appealling for some investors still buying. Each guest has a flavour and investing approach and it’s important to find the one that matches your style. Some comments are about shorting companies and that’s not my style at all.

  10. Thank you Stockchase Chris. Your website is another tool in my investing toolbox. While the website may not be pretty, investing is not a beauty contest. Keep up the good work.


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